Elon Musk says Twitter deal ‘briefly on maintain over spam’

Twitter employees should actually be wishing for a quiet life… Elon Musk, the gadfly billionaire who not too long ago determined he desires to add the social media platform to his assortment of tech corporations, has simply tweeted that his $43BN bid to purchase the corporate is “on maintain pending particulars supporting calculation that spam/pretend accounts do certainly signify lower than 5% of customers”.

Given Musk’s propensity for trolling it’s fairly onerous to know whether or not that is A) a severe concern that’s B) really placing the deal on maintain as a result of C) Musk is getting chilly toes; or whether or not it’s, D), an try to use the downward trajectory of Twitter’s share worth in latest days to attempt to renegotiate a lower cost to purchase it. (Or, E), extra Musk shitposting — with who is aware of what authorized penalties.)

We’ve reached out to Twitter for a response to Musk’s tweet in regards to the deal being placed on maintain however on the time of writing the corporate had not commented.


Musk has made his hatred of Twitter spambots notably clear — pledging that he would make tackling spam a precedence after taking up the corporate.

So if spam/pretend accounts do make up greater than 5% of Twitter customers there’s a danger that Musk is overpaying — which is an particularly stark one if he does certainly intend to “authenticate all people” with a view to purge all spam. As that might imply the scale of the platform shrinking as much as 5% — or extra (if Twitter’s calculations are off).

The Reuters story Musk hyperlinks to in his tweet is a report from Could 2 on a submitting made by Twitter earlier this month which states that false or spam accounts represented fewer than 5% of its monetizable every day lively customers throughout Q1.

Within the quarter Twitter reported having 229M customers who had been served promoting.

The place will this chaotic saga go subsequent? It’s anybody’s guess. However no matter occurs it’s already extraordinarily messy and damaging to Twitter — with the corporate’s share worth down additional in pre-market buying and selling right this moment. The Twitter board itself additionally continues to face questions over its resolution to just accept Musk’s provide.

A bunch of senior employees had been additionally fired forward of the anticipated change of course augured by Musk. And there have additionally been reviews of customers leaving the platform over issues {that a} Musk-led Twitter would open the floodgates to poisonous hate speech. (Musk has stated he would let former US president Donald Trump again on the platform, for instance.)

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