Spotify has promoted The Ringer’s Invoice Simmons to a recent function as head of world sports activities technique, reported Deadline. Simmons has labored underneath the streaming service’s umbrella because it purchased his sports activities and tradition podcast community The Ringer again in 2020. In his recent function, we’ll seemingly see Simmons increase upon the present lineup of NBA, MLB and NFL-focused podcasts and dive into worldwide territory. We’ve already gotten a touch of that with reveals like The Rugby Pod with Andy Goode, Large Jim Hamilton and host Andy Rowe.
Spotify’s non-US viewers is getting bigger — the service is presently obtainable in 178 nations. Its variety of subscribers really grew by 2 million in the primary quarter of 2022 (regardless of dropping all of its Russian subscribers), which it pinned on “outperformance in Latin America and Europe”. Final 12 months, the streaming service expanded to 86 recent nations, with the purpose of finally streaming to over 1 billion customers. Earlier this 12 months, Spotify introduced it was going to change into the foremost accomplice of FC Barcelona, in addition to its official audio streaming accomplice. Given the undeniable fact that no international sports activities protection can be full with out soccer, we’re more likely to see much more from this house. There’s little question an urge for food amongst Spotify’s international viewers for reveals targeted on the Premier League, FIFA and the World Cup, in addition to different worldwide sports activities matters.
The promotion of Simmons is a component of a broader shake-up in Spotify’s exec construction. Parcast founder Max Cutler will change into Spotify’s head of creator content material and partnerships, overseeing originals and heading a wholly recent division of “creator-focused” content material. Julie McNamara will oversee studio partnerships and Hollywood-produced works.
In Spotify’s newest earnings name, it introduced it reached a report 422 million international month-to-month energetic customers. However regardless of its robust progress, the preliminary issues that Spotify can have bitten off greater than it could possibly chew with its $1 billion funding in podcasts hasn’t light. Whereas podcast listening hours skyrocketed throughout the pandemic, there’s no assure that Spotify will give you the chance to carry on to that momentum in the longer term.
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