Nomono launches an ear-wateringly costly $3,000 microphone array for podcasters

Nomono calls its Sound Capsule a “transportable, cloud-connected spatial audio discipline recorder for podcasters and broadcast journalists,” and with a $3,000 price ticket, I’d even be utilizing that many phrases to attempt to make sense of the product. The Norway-based crew is launching its Sound Capsule at present, alongside a cloud software program suite that helps course of and prep the captured audio for launch.

“Effectively, you might have your zoom recorder, you might have some random mics. There are cables, some are wi-fi, however nothing is related — it’s not related to your workflow,” stated Jonas Rinde, CEO and co-founder at Nomono, in an interview, explaining the genesis of the thought for Nomono. “How can we are able to exchange the necessity for a studio with all these microphones, the setup time and the complexity. We would like the applied sciences to vanish whereas you employ them.”

As we speak, the corporate is exhibiting off its built-in {hardware} and software program options for simplifying discipline recording, file administration, collaboration and manufacturing. The corporate can also be paving the way in which for a way forward for extra immersive spatial audio.

The Nomono platform includes the Nomono Sound Capsule, which is a Wi-Fi enabled recorder that mixes 4 compact wi-fi lavalier mics with a 360-degree spatial audio microphone array. The entire bundle weighs in at below 4 lb and connects to the Nomono Net App, a web-based audio collaboration instrument the place content material creators can again up their recordings, collaborate with their manufacturing groups and apply AI-powered dialogue-enhancement processing to make sure their audio sounds the perfect it will possibly earlier than beginning the editorial course of.

The sound capsule incorporates a spatial recorder module and 4 wi-fi lavalier microphones for optimum recording flexibility. Picture Credit: Nomono

The corporate is choosing a battle with present podcasting workflows, changing a digital and literal mess of cable and bits-n-bytes spaghetti with its all-in-one discipline recording resolution. The corporate is focusing on podcasters and journalists, and the instrument routinely uploads recordings to a cloud-based audio collaboration and preparation instrument.

The Nomono crew claims to switch complexity with simplicity; the CEO informed me that the corporate goals to switch lots of audio engineering with a single Document button. There are not any ranges to set and no SD playing cards to format — the pitch is that creators simply push one button and begin the dialog.

The recorder itself contains an ambisonic microphone array to seize a high-resolution 3D recording of the setting and ambiance together with the voices of every participant. The mix makes it straightforward to document object-based spatial audio appropriate with codecs starting from binaural all of the technique to Dolby Atmos. The objective is to drag listeners deeper into the dialog for a extra immersive expertise.

“All of Nomono’s expertise is constructed with spatial audio in thoughts, so creators can produce content material like they all the time have and make the transition to spatial audio manufacturing with ease,” Rinde defined to me.

Woman wearing a lavalier mic

The corporate’s lavalier mics are low-profile and comparatively unobtrusive. Picture Credit: Nomono.

If this was every other founding crew, this text would come with no small quantity of ribbing for the corporate’s $3,000 price ticket. It’s lots of cash, and I’m struggling to understand who would elbow their technique to the entrance of the road for this product. The one factor that’s giving me pause is the founders’ earlier firm. Earlier than Nomono, Rinde headed up Huddly, which was very efficiently promoting $870 internet cams for convention rooms. That’s additionally a preposterous value, however, having spent a bunch of time in Huddly-powered assembly rooms, the magic of high-quality, AI-enhanced video cameras was simple, and the product discovered itself an keen viewers amongst individuals who wished nice assembly room experiences, value be damned. The crew did it as soon as for video conferencing, and who am I to say what tech and value tags the skilled podcasting market will maintain.

The corporate’s demo video actually paints a rosy image of the long run of podcasting, with various tips up its sleeve {that a} peli case price of recording gear can’t contact:

 

Audio captured by the Nomono Sound Capsule is uploaded wirelessly to the Nomono Net App, a safe cloud useful resource and audio collaboration instrument that includes AI-powered sign processing that’s remarkably good. It tidies up uncooked audio with nice panache, and it’s straightforward to see the way it might save time-crunched podcast producers a god-awful period of time. Along with the audio processing, the platform makes it straightforward for content material creators to collect and manage materials in a central repository. Producers can gather feedback, suggestions and approvals in a sublime timeline interface optimized for audio manufacturing. The corporate means that the identical Nomono clever sign processing expertise that allows spatial audio recordings may help separate the foreground dialogue from the background setting to supply a lot better vocal readability and noise discount, with far much less distracting artifacts or having to take away the background sound completely.

“Nomono is redefining the listening expertise by enabling anybody to document immersive audio with uncompromising high quality and ease,” Rinde concluded. “With our platform’s potential to ship glorious recordings on the push of a button, Nomono eliminates technical hurdles and time-consuming steps so podcasters and broadcast journalists can concentrate on their story and the individuals telling it.

Over time, it appears that evidently the corporate desires to personal the whole modifying movement:

“Enhancing is on our roadmap. The primary problem was to automate the means of getting good audio,” explains Rinde. “The subsequent options we implement will additional ease the workflow for our customers, and modifying is on the roadmap; that’s a transparent subsequent step.

For now, all of the AI performance is going on within the cloud, however the corporate is planning to, over time, transfer extra of the performance to the gadget.

“Right here is the intelligent factor with having the AI within the clouds at first: Immediately, we do all of the processing within the cloud with Amazon. That offers us lots of energy, and the important thing right here is to coach the AI within the cloud,” explains Rinde. “Subsequent, you may make somewhat brother or sister of the AI that has been skilled on a smaller knowledge set. However it would be properly skilled, and you may put it on the {hardware}. We’ve got a small piece of software program that’s already operating on the sound capsule itself. Over time, we are going to attempt to maneuver extra all the way down to the sound capsule itself as a result of that may scale back the bandwidth wants.”

“For the {hardware}, we may have a value of $2,999 that you could pay upfront,” explains Rinde. “However then additionally we’ll do {hardware} as a service. Massive media homes will simply say ‘Yeah, we’ll have 10 of these.’ For an indie podcaster, they may wish to transfer away from the Zoom recorder — for them, we are able to supply a month-to-month plan for $129 per 30 days, and an annual plan at $119 per 30 days, simply to get form of a low threshold to begin utilizing these for them.”

As an avid novice podcaster, $3,000 is comprehensively exterior my price range (I had to avoid wasting up to purchase my $120 microphone that I’m utilizing now — however that additionally represents everything of my audio setup). The important thing factor is, this isn’t a product that’s for me or individuals like me. The fascinating piece is that skilled audio producers have well-established workflows and are sometimes fairly persnickety about precisely how they like issues arrange. I’m wanting to see who finally ends up adopting the Nomono setup.

We hope to come back again with a assessment within the close to future — however for now, for those who’re feeling keen and early-adopter-y, the product went on sale at present.

TechEndowed
TechEndowedhttps://techendowed.com
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