Pintarnya is constructing a brilliant app for Indonesia’s blue collar employees

Indonesia’s 60 million blue collar employees contribute 20% to its gross home product, however they face loads of uncertainty. Many are compelled to bounce from job to job, some fall sufferer to rip-off job postings and with out a regular employment historical past, are unable to qualify for monetary companies, say the founders of Pintarnya. That’s why they created the app, which incorporates verified job postings and monetary companies, like loans, for blue collar employees. The startup introduced at this time it has raised $6.3 million in seed funding led by Sequoia Capital India and Common Catalyst. The funding features a $100,000 grant from Sequoia Spark, a program for ladies founders that co-founder Nelly Nurmalasari participated in.

Pintarnya was launched this Could in main Indonesian cities by Nurmalasari, Henry Hendrawan and Ghirish Pokardas. Nurmalasari and Hendrawan have been previously senior executives at life-style tremendous app unicorn Traveloka, whereas Pokardas was a KKR government who labored with portfolio corporations in monetary companies.

In an e mail, the cofounders instructed TechCrunch that Nurmalasari additionally owned a hair salon and as an SME proprietor, she skilled the ache factors of attempting to rent, filter and confirm candidates for blue collar jobs. She additionally noticed that they struggled to acquire loans from conventional monetary establishments due to their lack of verifiable employment and earnings historical past.

“The issue turned clear when the spillover of her worker’s struggles turned hers as these challenges impression worker efficiency,” they mentioned. “This fortified the imaginative and prescient for a one-stop digital platform that can assist in tackling this problem, to be extra employable and entry monetary companies merchandise.”

Pintarnya focuses on the meals and beverage, resort and retail sectors, now reopening after COVID lockdowns, and logistics. It plans to broaden into different sectors as nicely and is open to partnering with employers from different industries.

Job seekers register and create a profile, then Pintarnya makes use of that data to suggest job openings based mostly on their necessities, location, expertise and different information. Key standards embrace the space between a job and their residence, their profile and job historical past and their self-determined capabilities. The crew mentioned that as they construct a monitor report of efficiently connecting and inserting jobseekers with employers, Pintarnya’s suggestion algorithms will grow to be higher by “understanding what different jobseeker traits have the next propensity of changing their software right into a profitable job placements.” Variables that it takes into consideration embrace a jobseeker’s present wage and availability, whether or not or not they’ve a photograph on their CV and the frequency through which they swap jobs.

Pintarnya additionally works with employers to display screen and recruit essentially the most appropriate employees for his or her wants, together with on-line checks. It additionally verifies job listings’ authenticity to keep away from scams and highlights verified job posts utilizing inexperienced protect markers. Verification contains checking {that a} job itemizing got here from an actual employer and curating them based mostly on latest posts, jobs closest to a jobseeker, jobs for folks with out expertise, wage data and different aspects that the platform is experimenting with.

“Know-how has reworked the sorts of jobs being created in Indonesia, however the technique of hiring, particularly within the blue collar segments, proceed to be damaged,” mentioned Sequoia India managing director Abheek Anand in a press release. “Pintarnya’s founding crew brings years of outstanding expertise constructing tech and monetary merchandise to fixing this drawback, and we’re thrilled to accomplice with them of their journey to assist tens of millions of Indonesians understand their full financial potential.”


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