Xiaomi and Leica to launch a co-branded cellphone in July

After some earlier rumors, immediately Xiaomi lastly confirmed its “long-term strategic cooperation” with Leica, and that they have been co-developing a flagship smartphone forward of its July 2022 launch. This shall be the German digital camera agency’s newest cellular imaging collaboration after Sharp, Huawei and Panasonic. 

Xiaomi is not the primary Chinese language cellphone maker to leverage the pictures know-how from a famend digital camera model. In late 2020, Vivo adopted the footsteps of Sony plus Nokia and joined forces with Zeiss, with the newest launch being the X80 collection. Extra not too long ago, Oppo and OnePlus began releasing handsets that had been collectively developed with Hasselblad, together with the Discover X5 collection and the OnePlus 10 Professional.

Xiaomi hasn’t shared a lot else about this upcoming product, however our cash’s on Qualcomm’s model latest Snapdragon 8+ Gen 1 processor, together with the standard traditional imaging aesthetics and filters from Leica’s facet. Identify-wise, it’s going to both be “Xiaomi 12 Extremely” or probably kickstarting a “Xiaomi 13” collection. Within the press launch, CEO Lei Jun added that “this cooperation will present a powerful increase to Xiaomi’s imaging technique.” We will discover extra in July.

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TechEndowed
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